KWKW

Know Where Know Why is a communication effort that’s aimed at helping motorists avoid construction-related delay.

The KWKW website shows pop-up descriptions of projects that may cause delay to the traveling public.

A printed guide, interactive website, radio and TV spots and now, a traffic app – all are components of “the overall communication campaign for construction information for the general public,” according to UDOT Public Information Officer Nate McDonald.

Twenty high-impact projects are featured in UDOT’s new Know Where, Know Why 2012 Road Construction Guide. New this year, the guide has been distributed to auto repair and oil change shops along the I-15 corridor. UDOT is hoping that motorists who are preparing for a road trip will notice and pick up the guide. Guides have also shipped out to hotels, motels and truck stops across the state.

KWKW also includes television and radio spots that highlight the highest impact projects for weekend travelers.

UDOT Traffic is a new smart phone app available at the iTunes Store and Android Market and includes:
• A Google Maps display
• Traffic conditions
• Crashes, construction and hazards
• Special events
• Road weather and forecasts
• Seasonal road closures
• Traffic camera images
• Roadway sign messages

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