UDOT, the Utah Highway Patrol, and Zero Fatalities are encouraging people to buckle up not just for themselves but also for their loved ones.
The Zero Fatalities team kicked off the year at its annual press conference by announcing that Utah’s traffic fatalities are at the lowest point they have been since 1974 with 233 fatalities. While the numbers have gone down, the stats are still no where near reaching its goal. This past year, Utah had an 89.2 percent seat belt usage rate—yet the 11 percent who did not buckle up accounted for more than 30 percent of the traffic fatalities alone, and more than one in three traffic fatalities over the last five years.
The conference also highlighted a young girl Ashli Hendricks who was devastated when a tragic car crash took her father’s life in 2001. A video of Ashli’s story was shown which spoke to parents who don’t wear seat belts and are putting their families’ futures at risk.
Based on a focus group conducted by UDOT, drivers say that their motivation for buckling up is if their family members tell them to. Speakers emphasized to drivers the importance of thinking about others, especially their loved ones, when driving on the road and not wearing a seat belt.
“It may not be the most important thing to you,” said Ashli. “But it is the most important thing to [your family].”
This guest post was written by Monica Hasebi. Monica is an information specialist in the UDOT Communications Office.