New tools gives users a custom fit!
UDOT Deputy director Carlos Braceras introduced the new site at the Engineering Conference Wednesday. Website users “don’t want a sales pitch,” says Braceras. They want information that’s cold, factual and timely. The new website give users “better tools for savvy consumers” who want quick, customized information.
Two Quick Links buttons, one in the upper left-hand corner and one on the bottom of the home page, allow users to choose which links appear each time the site is opened. The traffic camera views on the right side of the home page show the areas with the most congestion. By clicking on the “options” tool, users can sort camera views by traffic speed or zip code.
Building the new UDOT website started with asking customers what they want. Some asked for lots of traffic and a little weather. Some wanted calendaring information and project updates. Almost everybody requested traffic camera views that show where delay is occurring. With so much information available, and lots of users with different needs, a one-size-fits-all approach would have been UDOT’s old site dressed in pretty colors.
The new website is beautiful, but it’s the “guts” behind the site that make it work well. “We really are all things to all people,” says Programmer Monty King who, along with Programmer Amy Young, did to code work to make the site function. “My Quick Links allows you to prioritize pages. Basically, users can customize the homepage to fit individual needs.”