Tag Archives: buckle-up

UDOT braces for ‘100 Deadliest Days’ on Utah roads

New Variable Message Sign campaign reminds drivers to stay safe

SALT LAKE CITY — (May 22, 2015) — Memorial Day weekend marks the beginning of what is known as the ‘100 Deadliest Days’ of travel on Utah roads, and the Utah Department of Transportation (UDOT) is urging motorists to stay alert and drive safe this summer.  

According to UDOT’s most recent fatality report, 89 people have lost their lives this year on Utah roads, compared with 73 at this time last year. That’s an increase of 22 percent. Compared to the rest of the year, traffic fatalities traditionally rise 35 percent between Memorial Day Weekend and Labor Day. During this stretch last year, 97 people were killed during the ‘100 Deadliest Days’—nearly a fatality a day.

“That’s just not acceptable,” said UDOT Executive Director Carlos Braceras. “When you consider the human cost of these nearly daily tragedies, and their impact on families and communities throughout Utah, you begin to understand why we are doing everything we can to make our Zero Fatalities goal a reality, especially during these critical months of the year.”

Beginning May 22, UDOT will launch a new variable message sign (VMS) campaign, to serve as a reminder that Zero Fatalities will require driver effort and attention. Each Friday, the overhead signs will highlight the number of days during the past week we achieved Zero Fatalities on Utah roads. On Mondays, the signs will display a weekly safety message to engage the public and increase traffic safety awareness.

VMS signs like this one on I-80 will have various safety messages during 100 Deadliest Days.

VMS signs like this one on I-80 will have various safety messages during 100 Deadliest Days.

Through this campaign, motorists are being urged to: 

Motorists planning trips on Utah highways during the Memorial Day weekend should plan ahead and check road conditions through the UDOT Traffic website (udot.utah.gov/traffic) or by downloading the UDOT Traffic smartphone application through the iPhone App Store or Android Market. These free tools allow drivers to access up-to-the-minute road conditions and traffic information.


An elevator message that saves lives

SALT LAKE CITY — In an effort achieve the goal of Zero Crashes, Injuries and Fatalities, the Utah Department of Transportation unveiled a new reminder for state employees last week. The message isn’t new, but the placement is, and people are noticing (and hopefully remembering to buckle up).

Elevators at the State’s Calvin Rampton Complex in Salt Lake now remind employees and visitors to buckle up their seat belts to save their own lives as well as the lives of those riding with them.
“Convincing people to buckle up, not drive impaired, stop texting and stay awake while driving is no easy task,” said Zero Fatalities Program Manager Stacy Johnson. “These elevator doors grab your attention and, in a very creative way, encourage seat belt usage.”

Executive Director Carlos Braceras said while UDOT’s mission and goals  touch a variety of topics, one item is more important than any.

“Nothing that we do is more important than safety,” Braceras said recently to employees.  “Zero is our number one goal. Zero fatalities. Zero crashes. Zero injuries.”

Zero Fatalities’ seat belt statistics are eye-opening:

  • Ninety-three percent of all crashes are due to driving behavior
  • National traffic fatalities are the lowest they’ve been since 1958, but people who don’t buckle up represent more than half of those fatalities
  • Unbuckled passengers can become a projectile, and increase the risk of hurting or killing others in the car by 40 percent
  • People are 30 times more likely to be ejected from a vehicle during a crash
  • 75 percent of people who are ejected during a crash die from their injuries

While road engineering and law enforcement help to decrease fatalities, education is an important part of the road to Zero Fatalities as well. The education comes in a number of ways:

School Assemblies and Events: With programs like Zero Fatalities, Don’t Drive Stupid, and Click it or Ticket targeting soon-to-be-drivers and their parents, over 500,000 people have been reached in the first five years. In 2014 alone, Zero Fatalities did approximately 214 presentations to schools around the Beehive State.










Commercial Public Service Announcements such as this one, which was originally shown during the 2014 Super Bowl.

Advertising: Using a variety of messaging,  like radio spots or posters, Zero Fatalities keeps messages about life-saving habits are always on the minds of people in Utah.

Social Media videos, Facebook posts, and tweets make it easier to share the message with more people daily.


Results: The number of traffic fatalities in Utah has dropped 22 percent since the Zero Fatalities program began in 2006. In the year 2000, Utah had 373 fatalities, but by the end of 2013, Utah had 221 fatalities. And awareness of the program is rising: public opinion research shows that 3 out of 4 Utahns (age 18 to 54) are aware of the Zero Fatalities message. Of course, awareness does not always translate to behavior modification, but of those who are aware of the Zero Fatalities message, an average of 51 percent admit that the Zero Fatalities program “definitely” or “probably” influenced them to avoid the five Zero Fatalities behaviors: driving drowsy, distracted, aggressive, impaired, or unbuckled.


Zero Fatalities program has also become a model for other states: Arizona, Iowa and Nevada have embraced the Zero Fatalities message and are running similar programs at varying levels. We’re happy that Utah’s Zero Fatalities program is the state’s contribution to the national and international visions to reduce traffic fatalities, and we wanted to make sure the message started at home as well.

To learn more about the program, or to schedule a member of the Zero Fatalities Team to come and present to your division or group,  visit www.udot.utah.gov, or www.zerofatalities.com.

100 Deadliest Days Recap

Red and black logo that says Zero Fatalities A Goal We Can All Live WithLabor Day weekend marked the close of what has been dubbed the 100 Deadliest Days on Utah roads. Traditionally, traffic fatalities increase significantly during the summer months compared to the rest of the year, and unfortunately this year was no different. From Memorial Day weekend through Labor Day, 96 people lost their lives on Utah roads – nearly a fatality a day. That’s up from 91 during the same period last year.

Each of these numbers represents a person whose life was cut tragically short, and a family who is experiencing unimaginable grief. The lives of so many people will never be the same.

As of September 2nd, 168 people have died on our roads in 2014, up 20 from the same time last year – more than a 13 percent increase. Our goal is Zero Fatalities, and it’s concerning anytime that number moves in the wrong direction.

Now it’s important to put these numbers in perspective. From 2000 to 2012, we reduced traffic fatalities on Utah roads by 41 percent – and in 2012, we hit a 50-year record low. We have made great strides in terms of engineering of roads and vehicles, greater enforcement and driver education – but more can always be done.

The Zero Fatalities program focuses considerable effort on school outreach and teaching young student drivers to become great drivers from the start – and to avoid the five behaviors that contribute to nearly all of the fatal crashes in our state: Aggressive Driving, Drowsy Driving, Distracted Driving, Impaired Driving… and the number one factor killing people on Utah roads – Not Buckling Up.

In 2013, nearly half of the traffic fatalities (excluding pedestrians, bicyclists and motorcyclists) were a result of people not buckling up. Of the crash investigation reports we’ve received so far this year, at least 45 people have died in 2014 because they were not wearing their seat belts.

Wearing a seat belt is not just a personal decision; it affects everyone else in the vehicle and other people on the road. In a crash, an unbuckled passenger may become a projectile and increase the risk of injury or death to the other vehicle occupants by 40 percent. Wearing a seat belt also helps the driver stay in the driver’s seat to maintain control of the vehicle.

Buckling up is the simplest action you can take to prevent injury and save your life in a crash – and it’s essential that we all make this commitment to help reach our goal of Zero Fatalities on Utah roads.

Report: Nearly Half of All Fatalities in 2013 Were Not Buckled Up

219 lives were lost in car crashes on Utah’s roads in 2013, up two from 2012. Although Utah only experienced a slight increase in fatalities from last year, any climb in fatality numbers is troubling.

Graphic demonstrating 219 live losts on Utah highways

Even more alarming is the number of Utahns killed in crashes because they were not buckled up. Excluding pedestrian, bicyclist and motorcyclist fatalities, nearly half (46.7%) of people killed on Utah’s roads in 2013 were not wearing a seat belt.

Chart showing the significant increase in fatalitiy numbers of Improper Restraint compaired to other factors.

Wearing a seat belt is one of the simplest things you can do to prevent death or serious injury when involved in a crash. In fact, people who aren’t properly buckled up are 40 times more likely to die in a car crash than those who are.

Buckling up only takes moments to do, and could mean the difference between life or death. Commit now to always wear your seat belt, and let your passengers know that your car won’t move until everyone is buckled up.

Here is a snapshot of the top five deadly driving behaviors killing people on Utah’s roads:

Graphic showing the top five deadly driving behaviros and how many people were killed by each.

Utah is making progress toward our goal of Zero Fatalities, but we still have work to do. UDOT reminds drivers and passengers to always wear your seat belt, slow down, put down phone and never drive drowsy or impaired. If we work together, we can each our goal of Zero Fatalities.

Join us as we continue the conversation about Zero Fatalities on Twitter and Facebook. You can also review the full 2013 Fatalities Data Analysis report by visiting the Zero Fatalities website.

This guest post was written by Zero Fatalities team member Mary Rice.


In 2012, 215 lives were lost on Utah’s roads in car crashes—the lowest Utah traffic fatalities have been since 1959. We are making progress toward our goal of Zero Fatalities, but we still have a ways to go. These 215 fatalities were preventable and we hope we can continue to see this number decline, ultimately to zero.

Fatality Numbers

Here are five simple ways to save lives—including your own—on Utah’s roads.

  1. Always, always buckle up. Wearing your seat belt is the single most effective thing you can do to protect yourself in a crash. In 2012, buckling up could have saved 67 lives on Utah’s roads. Buckling up takes two seconds to do, and could mean the difference between life or death in a crash. Commit now to always wear your seat belt, and let your passengers know that your car won’t move until everyone is buckled up.
  2. If you’ve been drinking, don’t drive. Designate a driver, call a cab or take public transit. There is no excuse for driving under the influence. Sadly, 41 people died in Utah due to impaired driving in 2012. Alcohol and illegal drugs aren’t the only things that can impair your driving. Prescription drugs, over-the-counter medicines and lack of sleep can also impair your ability to drive safely.
  3. Too tired? Don’t drive. Believe it or not, drowsy driving kills. Fourteen fatalities in 2012 are attributed to drowsy driving. If you’re feeling drowsy, pull over and switch drivers, find a safe place to sleep for the night or get out of the car and stretch or jog for a few minutes. Drowsy driving is just as dangerous as drunk driving.
  4. Stay focused on the road. With so many potential distractions, a driver’s attention may easily get diverted if the driver isn’t making a conscious effort to stay focused on the road. It takes just one time of looking away for a brief moment—reading a text, changing the radio or even answering the phone—to cause a disaster. Twenty people died in 2012 in distracted driving-related crashes.
  5. Slow down and don’t drive aggressively. Whether you have a “need for speed” or you’re running a few minutes late, pushing that accelerator a little harder could cost you your life—it cost 43 people theirs in 2012. A total of 49 people died on Utah’s roads in 2012 due to aggressive driving or speeding. Aggressive driving means operating a vehicle in a way that endangers or is likely to endanger people or property.

2012 Zero Fatalities Infographic

Join us as we continue the conversation about Zero Fatalities, what you can do and how we’re doing toward our goal in 2013 by following us on Twitter and liking us on Facebook. You can also review the full 2012 Fatalities Data Analysis report by visiting the Zero Fatalities website.

This post was written by Jane Putnam, Zero Fatalities Team.


UDOT, the Utah Highway Patrol, and Zero Fatalities are encouraging people to buckle up not just for themselves but also for their loved ones.

The Zero Fatalities team kicked off the year at its annual press conference by announcing that Utah’s traffic fatalities are at the lowest point they have been since 1974 with 233 fatalities. While the numbers have gone down, the stats are still no where near reaching its goal. This past year, Utah had an 89.2 percent seat belt usage rate—yet the 11 percent who did not buckle up accounted for more than 30 percent of the traffic fatalities alone, and more than one in three traffic fatalities over the last five years.

The conference also highlighted a young girl Ashli Hendricks who was devastated when a tragic car crash took her father’s life in 2001. A video of Ashli’s story was shown which spoke to parents who don’t wear seat belts and are putting their families’ futures at risk.

Based on a focus group conducted by UDOT, drivers say that their motivation for buckling up is if their family members tell them to. Speakers emphasized to drivers the importance of thinking about others, especially their loved ones, when driving on the road and not wearing a seat belt.

“It may not be the most important thing to you,” said Ashli. “But it is the most important thing to [your family].”

This guest post was written by Monica Hasebi. Monica is an information specialist in the UDOT Communications Office.


Utah traffic related fatalities are the lowest in 36 years, but there’s no low that’s too low.

Tim Cosgrove, who works as a Child Advocate for Primary Children's Medical Center, encourages Mallory to keep speaking out about safe behavior choices.

Out of the 235 people who lost their lives in 2010, 89 were not wearing seatbelts. ” That’s 89 people who could be here with us today,” says UDOT Deputy Director Carlos Braceras.

“We do our best to engineer the roads,” said Braceras. “But there’s only so much that we can do. We can’t make you put down that cell phone. We can’t make you give the keys to someone who hasn’t been drinking. We can’t make you put on your seat belt. That’s up to everyone who gets in a car.”

Reducing crashes on our roads is a shared responsibility

One fatality means the loss of a beloved sibling, child or parent. Eighteen year old Mallory Martinez knows she might have been one of those fatalities had she not been wearing a seatbelt one day last November.

The Westminster College student was on her way home to Price, Utah for a weekend visit and was operating her iPod while driving on U.S. 6. She clipped a trailer “and from there I just spun and lost control,” said Martinez.

While her car was rolling, her thoughts were on her siblings and parents. Her car was totaled but she walked away with some scrapes. Martinez knows she’s lucky so she takes time to tell others to stay safe.

Video Courtesy of KSL.com


The rest of the family was fine

A school year book page tells about the tragic loss of friend Calvin Hansen

Calvin Hansen was a kind, fun-loving boy who always “mustered up a lot of enthusiasm for life,” says his mom Donna Hansen. Calvin died in a car crash because he had secretly removed his a seat belt on a family road trip. Others in the car were not badly hurt. After his death, Donna “just wanted to scream to the world ‘wear your seatbelt!’”

Donna told her family’s story today at a kick-off for “Click It or Ticket,” a statewide campaign to promote seat belt use. Her hope is that by telling the heart-breaking tale, others will listen.

Seat belt advocate Donna Hansen talks to a reporter about the loss of her son Calvin

Utah law requires that all passengers and drivers use safety belts

From May 24 through June 6, local and state law enforcement agencies will be conducting highly visible extended effort to enforce Utah’s seatbelt law by issuing citations to drivers who don’t buckle up.  Utah Chick-fil-A restaurants have joined in the effort by providing coupons for a free sandwich for officers to distribute to buckled motorists with each traffic stop – a reward for driving safe.

According to the Utah Department of Public Safety, correct use of seatbelts use can reduce the risk of injury or death by 70% but nearly 300,000 Utahns fail to buckle up. The age group least likely to buckle up is young people age 15 to 24.

What the Utah Department of Public Safety’s Highway Safety Office wants you to know:

You could be involved in a crash – On an average day in Utah, there are 155 motor vehicle crashes involving nearly 400 people, resulting in 70 injuries and one death.

Seatbelts provide effective protection – Regular seat belt use is one of the most effective ways to protect people and reduce fatalities in a crash. In Utah, unbuckled occupants were 29 times more likely to die than belted occupants.

Take the pledge:

The goal of the Click It or Ticket effort is to educate the public and increase seat belt use, not to write citations.  You can help in that effort!  Find Utah Click It or Ticket on Facebook, take the pledge to always buckle up, enter to win $45 (the price of a citation) and publish your results on your profile and friends’ walls!

Sergent Robert Breck of the Utah Highway Patrol: He'll be watching

Sergent Breck of the Utah Highway Patrol holds a Click It or Ticket Poster