Zero Fatalities Seeking Utah’s Top Teen Talent for 2017 Super Bowl Spot

 For Immediate Release:

 

Zero Fatalities Seeking Utah’s Top Teen Talent for 2017 Super Bowl Spot

Teens can submit videos about traffic safety for the chance to win coveted airtime during the Big Game

 

SALT LAKE CITY (Nov. 10, 2016) – UDOT’s Zero Fatalities program is calling on Utah teens to submit their best safety video for a chance to have it air during the 2017 Super Bowl. Teens throughout the state are encouraged to submit a 25-second video from now until January 6, 2017, on the Zero Fatalities website.

All entrants will receive five movie ticket vouchers for entering. Entrants submitting before December 10, 2016 will receive five movie tickets to a private, opening-weekend showing of Star Wars: Rogue One, at Jordan Commons, while tickets last.

The winning video will air during the Super Bowl telecast in February.

“When it comes to traffic safety, the most influential spokesperson for teens are their peers,” said Kristen Hoschouer, manager of the Zero Fatalities program for the Utah Department of Transportation. “The aim of this contest is to get teens to pay attention to the very important and serious issue of increasing teen driving safety, while also building a network of teen traffic-safety advocates who understand that zero teen fatalities is the only acceptable goal.”

To be considered, a submitted video must be:

  • Teen directed and produced
  • 25 seconds in length
  • Focused on Zero Fatalities and the five deadly driving behaviors. (Note: the video doesn’t have to include all five behaviors [distracted, drowsy, aggressive, impaired driving and not buckling up], but must address at least one behavior.)
  • Submitted no later than Jan. 6, 2017. Submissions must be made on the Zero Fatalities website, at ZeroFatalities.com/contest/.

Last year, 25 teens died in crashes on Utah roads. As of the end of October, there have already been 26 teen deaths in 2016. More than 60 percent of teen traffic fatalities were unbuckled in 2015. Statistics suggest drivers under the age of 20 are three times more likely to be in a fatal crash.

“When it comes to combating the behaviors killing teens on Utah roads, teen-to-teen communication is incredibly powerful,” Hoschouer said. “Not only will this contest get teens thinking about how they can improve their driving, but it will help further the family and community discussion needed to save lives.”

To learn more about the contest, visit ZeroFatalities.com/contest/.

Media Contact:

John Gleason
UDOT Public Information Officer
jgleason@utah.gov
Cell: 801-560-7740

Also available for interview:
Chad Lythgoe
Drivers Education Teacher – Wood Cross High School
clythgoe@dsdmail.net
Cell: 801-725-1048

2 thoughts on “Zero Fatalities Seeking Utah’s Top Teen Talent for 2017 Super Bowl Spot”

  1. Liz Williams

    That is so amazing that this contest has the potential for the winner’s commercial to be shown in the Super Bowl, how cool! I’m glad that UDOT is getting the ‘peers’ involved in this project, that is sure to be more persuasive. Way to go!

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