Two ZERO Fatalities displays, one serious and one fun, encourage kids and parents to always buckle up.
A Zero Fatalities display at the entrance to the Safe Kids Fair was the one exception to the fun-and-games booths at the otherwise festive event. The startling display that features a wrecked car stopped two teenage boys in their tracks. “It is sad, definitely,” said Cameron after reading a description of the crash; a young driver who fell asleep at the wheel was seriously injured, but nevertheless, probably would have died if he had not been wearing a seat belt. Both boys viewing the display agreed that it’s important to take safety seriously.
Taking safety seriously is the focus of another Zero Fatalities booth manned by Lora Hudson and Jeff Bleak. Hudson encourages kids to buckle-up correctly every time they’re in the car. Putting seat belts on correctly helps the important safety feature to protect occupants in the event of a crash. Kids who pledge to buckle up get a back pack with a bold printed reminder. Bleak says giving kids a token of their pledge “helps the mom or dad say ‘hey, you signed saying you’ll wear your seat belt.’”
The Zero booth gives kids some leverage with parents too. Bleak hopes kids who make the seat belt pledge will encourage dads and grandpas to follow their good example. Men between the ages of 25 and 69 are the group that’s least likely to use seat belts. Losing a dad, or any family member, is a huge loss to a family, explains Hudson.
Mom Shandy Burgon, who stopped by the Zero Fatalities booth, is teaching her young son how to make seat belt use a habit. “We just tell him that when we’re in the car, we always have the seat belt on until we come to a complete stop and turn the car off… if you start them young, you don’t have issues when they get older.”
UDOT booths for the Zero Fatalities programs will be at many events throughout the state this summer.