December 21st, 2010


Uncategorized, by Catherine Higgins.

This post is third in a series about safe driving practices for teens and the Zero Fatalities campaign’s four areas of focus: drowsy, distracted, aggressive driving and not buckling up. Click these links to read the first and second posts.

Dear mom and dad: You may drive a mini-van, wear mom jeans or listen to Lawrence Welk, but when it comes to protecting your kids against underage alcohol use, you can still be totally cool.

This door mat tells parents how NOT to be a door mat: deter underage alcohol use by using proven parenting skills.

MADD President Art Brown tells parents how to keep kids away from alcohol. (Click to enlarge), a prevention effort aimed at eliminating underage alcohol use, touts an interesting fact on their website: teens really do listen and care about what parents think– great news when it comes to keeping kids safe.

Kids should never drink and drive, but many do. According to the National Highway Traffic Safety Administration’s data from 2008, 31 percent of teens involved in crashes were impaired. Talking to your kids about safety measures needs to include strong messages about staying away from alcohol and other drugs.

While public safety is one huge concern when it comes to kids, new scientific discoveries show alarming evidence that goes beyond drinking and driving; underage drinking can permanently harm a young person’s developing brain. Teens are at much greater risk than adults for addiction and other serious problems.

As an outreach effort to parents and other adults who care about kids, kicked off a seasonal safety campaign Monday at a local Department of Alcoholic Beverage Control Outlet with some great visual reminders for shoppers. Giant cut-outs of teens greet customers at the door and inside the store.

The images of teens look lighthearted at first, but each cut-out is paired with a serious message based on recent scientific studies that show how dangerous alcohol is for young people.

A life size cutout of a teen girl peers inside the DABC store in Holaday, Utah. She bears this reminder to shoppers: "Getting alcohol is hard for kids. Don't make it easier."

“Alcohol is not benign to kids,” says Art Brown, Utah’s leader of Mothers Against Drunk Driving.  Art points out that the teen brain is still developing and susceptible to damage from alcohol use. Brown and offer some great advice:

1. Stay close. Kids who have a close, loving relationship with parents are more likely to stay alcohol free.

2. Set clear rules and expectations. Tell your kids about the dangers of alcohol use and make sure they know the household rules. And, have that talk early — by age 11 or 12 at least. Kids start drinking much earlier than you think.

3. Monitor your kids. Keeping track of your kids has been shown to deter early alcohol use.

4. Never, never give alcohol to anyone under age 21. The DABC store is a great place spread the word since “20 to 25 percent of kids get alcohol from adults,” says Brown.

“Quit giving alcohol to kids!” Giving alcohol to kids is against the law and invites dangerous health and safety consequences.

The website is packed full of good information and resources for parents. NHTSA has a good site too.

Back Top


  1. Yes, I agree – You have to be a parent first – and Then a friend.

  2. Good points made in this article. Alcohol and Drug education needs to start at home, the more information a parent has, the easier the talk with the children wll be. There is some very good information available at including details of the tell-tale signs and symptoms parents need to be aware of.

  3. This is a great idea. I just saw a local news story of parents allowing and encouraging drinking and driving. What is going on here?

  4. And the kids are getting 25% of their alcohol from adults? Who are these so called adults?

  5. Being parent of young women or men is really diffcult. We have to be very carefull. All the time we are observed by our children. They are coping our behaviour.

  6. Thank you for this nice post. Nowadays, kids have no idea how dangerous alcohol is. They even driving while in the influence of alcohol. That is why we need programs like this.

  7. Unless the kids are getting shipments of booze from distributors it comes from mom and dads (they can’t be called parents) or older siblings and friends. Isn’t that 100% or do you mean 25% is bought deliberately for the kids and the rest is acquired without permission from alcoholics who do not know how much alcohol they have.

    Thanks for the post. If my mother and father would have followed this advice I probably wouldn’t be an alcoholic (retired).

  8. That number refers to adults who knowingly give an underage person alcohol.

  1. No trackbacks yet.

Leave a Reply

Back Top