August 4th, 2010
Intrepid and UDOT bring home the silverOptimize Mobility, by Catherine Higgins.
Intrepid and UDOT have won a prestigious award for an innovative approach to providing public information.
Innovate-80 was a communication strategy aimed at telling the public about construction on Interstate 80. The team responsible for the massive effort has won the Silver Anvil Award from the Public Relations Society of America.
“We needed to inform thousands of local motorists as well as travelers and cross-country truckers about the projects to minimize the impacts,” says Evelyn Tuddenham, who was UDOT’s Public Involvement lead for the project. ”We knew we had to use a multi-media approach to increase our reach and hold peoples’ interest throughout construction.”
Amalia Deslis from Parsons Brinkerhoff and and Kim Clark from VIA Consulting also helped with the PI effort.
Intrepid, a Salt Lake-based Hybrid communications agency, has won three Silver Anvils. Only 10 Silver Anvils have been given to local organizations during the more than 60-year history of the award.
Intrepid and UDOT were among 59 Silver Anvil recipients from more than 800 entries nationwide, including the most respected public relations agencies in the world.